Strat-O-Matic fans
frequently write and ask why Somworld.com doesn’t cover the basketball
game more frequently on our web site? That’s a good question. Frankly,
most of the people associated with the publication don’t play the game. I
play 20 to 30 times a year using the board version mainly because the DOS
game isn’t compatible with my computer.
Basketball is the least
popular offering from Strat-O-Matic, ranking, in my estimation, far behind
the second tier sports, football and hockey. In my opinion, I’d be
surprised if the company even breaks even on this product. Then again,
they might do quite well with the basketball game, not from the actual
sales, but because the product development costs over the past few years
have remained relatively low.
That changes to a certain
degree with the upcoming release of the new Windows computer basketball
game. The work on the game has progressed nicely, though not to the point
where the company feels comfortable setting a release date. The financial
outlays for this product won’t come close to touching what the company
spent for the football game as the new basketball product is primarily a
reworking of the DOS game.
The company will attract
existing board game players with the new Windows product, probably convert
a number of the customers who have moved on to competing products, too.
The key question for the second group consists of viability for draft
league play. Many users will not switch back to the Strat-O-Matic
basketball game given difficulties or hazards associated with running or
managing draft leagues. From my recollection, the DOS game stands out
quite well in this area, probably more suitable than either the existing
football or hockey games for enhancing or promoting draft league play.
Then again, the company
probably won’t attract a high percentage of new gamers with a new
basketball game. As the fortunes of the NBA decline, so too does the
passion and enthusiasm for the Strat-O-Matic basketball game. Unlike
baseball, where I think people enjoy Strat-O-Matic more than the actual
game of baseball itself, the experience with basketball seems entirely
different, especially since basketball itself doesn’t necessarily
translate into a gaming adventure as successfully as a sport like
baseball.
Just how many people play
the basketball game? The Somworld.com site contains listings for various
Strat-O-Matic draft leagues. The unique visitor count since February 01,
2003 is as follows:
Baseball – 3,213
Hockey – 623
Football - 503
Basketball - 313
Though far from precise,
the unique visitor count for the past three months provides some
indication of the distance in terms of interest between the baseball and
the basketball game. The web page for baseball draft leagues is 10 times
as popular as the one for basketball leagues. The actual numbers, by my
estimation, is probably slightly higher than that in terms of actual
sales.
The ranking of hockey
ahead of football represents an anomaly for the hobby. Football primarily
derives its following via replays. Unlike the healthy mixture between
draft and replays with the other sports, football just doesn’t translate
well for draft leagues. The computer game, to be frank, does a poor job
in this area, especially without a proper drafting module. Furthermore,
in most cases, those who play in “draft” football leagues due so with
contemporary or historical teams, not entirely new rosters.
For the most part,
Strat-O-Matic follows a safe, conservative mode of operation. They don’t
attempt to “rock” the boat or change their manner of presentation
regarding their products too often. I think, in retrospect, that this
hurts the basketball game. Most Strat-O-Matic customers don’t know a
great number of details about the game, other than that the reported
compatibility issues surrounding the DOS game.
When Strat-O-Matic
eventually releases their Windows version for basketball, they need to
place special emphasis in terms of promoting its strengths and
playability. The game engine works really well, making a pleasant,
enjoyable gaming experience. The player cards work well, providing an
accurate and realistic depiction of player attributes in conjunction with
the game engine. The number of strategy options far surpasses any of
their other games with the exception of coaching the defense in
Strat-O-Matic football.
Basically, you get a lot
for your money with Strat-O-Matic basketball, from rebounding, passing, to
various shot-making opportunities. Changing opposing defensive
strategies, not to mention double-teaming and inside/outside positions,
changes individual and team performance, sometimes to almost radical
proportions.
That’s what makes
Strat-O-Matic basketball such a great game. The coaching options and
various strategies really test your ability for making in-game and
personnel decisions, much more so than other sports like baseball, where
so many of the game options come across as rote skills, rather than
insightfulness or creativity.
My challenge, for
Strat-O-Matic, is in developing better methods of advertising for this
game in order to let their customers about the truly unique and special
things that the basketball product offers.